Course curriculum

  • 1

    New Chapter

    • 1. Intro to Email Techniques

    • 2. What is your Email Goal?

    • 3. The Email S.C.A.L.E.

    • 4. Check Your Learning: S.C.A.L.E.

    • 5. The Subject Line

    • 6. Check Your Learning: Subject Lines

    • 7. The Body of the Email

    • 8. Check Your Learning: The Body of the Email

    • 9. The Silver Bullet Email

    • 10. Check Your Learning: The Silver Bullet Email

    • 11. A/B and Split testing Overview

    • 12. Check Your Learning: A/B Split Tests

    • 13. Using the H.E.L.P. Framework

    • 14. Check Your Learning: The H.E.L.P. Framework

    • 15. Email Course Summary

    • 16. Check Your Learning: Course Summary