The market just shifted, does your sales playbook still hold up?

Is your sales team armed for a tough economy?

Everything has changed. How do you arm your team for success now? How do you change your messages? Who are targeting and what's different for them? Do your sales stages still work? What can do to support people working from home? How are they sharing information? This course teaches proven frameworks for success to control your destiny and thrive in hard times.

Get 19 Proven Playbook Frameworks for every B2B selling scenario. Plus there's so much more...

Keep your team in the game - not on the sideline

It's like having your own coach. Amazon's top-rated book in Sales Playbook creation springs to life. Look over our shoulder as show how you can apply each framework at your company. Bonus lessons answer specific questions we've received in hundreds of live workshops around the world. You'll be using these tools immediately, positioning your team to succeed.
sales enablement playbook

What People Are Saying About The Book

“Hilmon and Cory are unquestionably at the forefront of leading sales thought in the market for years to come. Practical, pragmatic, and their no-nonsense approach is bound to have a big impact on your sales organization. If you have the decisiveness to follow their words verbatim, you'll see meaningful results.”

Amazon Book Review

Mark R.F.

“I'm leading a brand new sales team and having to build out every step of our playbook from scratch. This gives a great overview of all the components needed to set your team up for success in sales... Provides both tactical guides around sales process as well as strategy frameworks for how to generate referrals, build personas. I started.. and had tips to implement for my team right away!”

Amazon Book Review

David J.

“You don't have to re-invent the wheel for the steps, process and tools you'll need to set-up and management and effective sales process. So much time gets wasted by new (and many established) sales departments trying to develop "cool" forms and instructions... Has it all and allows for easy adjustments once you have the process set up.”

Amazon Book Review

Skip B.

You'll learn how to:

We guarantee

  • Gather information using blueprints, interviews, and existing documentation

  • Define your target market, buyer personas, discovery questions

  • Make your sales process stick, hold reps accountable, surface key data

  • Create sales content, customer stories, and social proof for sales

  • Devise competitive battlecards and plays for handling every objection

  • Structure sales meetings, orchestrate effective demos and presentations

  • Create consistent pipeline momentum and manage timelines

  • Control negotiation levers and avoid price discounts

  • Easily uncover referral, upsell, and cross sell opportunites

  • Generate more leads from prospecting activity. And MORE...

The Only Complete Playbooks Course

  • 01

    What's an Unplugged Session?

  • 02

    Sales Playbooks Course

    • 0 - Intro

    • 1. Your Blueprint

    • 2. Gather Your Information

    • 3. Conducting Interviews

    • 4. Developing Discovery Questions

    • 5. Evaluating Your Personas

    • 6. Mapping Your Sales Process

    • 7. Segmenting Your Market

    • 9. Handling Objections and Managing Resistance

    • 8. Telling Your Most Relevant Customer Stories

    • 10. Capturing and Distributing Competitive Intel

    • 11. Expertly Presenting Your Product

    • 12. Strategically Structuring Sales Meetings for Deal Velocity

    • 13 - Strategically Structuring Demo/Presentation Meetings

    • 14. Creating Continuity & Urgency Between Meetings

    • 15 . Mapping Your Reverse Timeline to Close

    • 16. Advance Planning: The Negotiation Balance Sheet

    • 17. Managing Your Sales Content & Selling Resources

    • 18. Your Outbound Prospecting Strategy & Plays

    • 19. Your Inbound Prospecting Strategy & Plays

    • 20. Choreographing Your SDR to AE Handoff

    • 21. Your Customer Success Plays

    • 22. Ensuring Your Team is Speaking the Same Language

    • 23. Congratulations!

COMPLETE SATISFACTION GUARANTEE

We are in the business of helping you to reach your goals

If you finish a class and find that you are not completely satisfied with the value of the content you have paid for, send us a note describing why you are disappointed and we will cheerfully issue a full refund. That's how confident we are in this course.

Instructor

Instructor Bio:

Cory has built high-performing sales teams in industries that range from manufacturing to technology. He knows what works in practice, not just in theory. He’s a high-value advisor to multiple accelerators, bestselling author, and a dynamic keynote speaker who has spoken all over the world. He’s passionate about making sales accessible, actionable, and scalable.

Cory Bray

Managing Director

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