Warning! Are You Sure You're Ready to Scale Revenue?

What if one assessment could give you confidence in your total sales strategy for the next 6 months? This FREE Assessment is for startup founders who are driving toward a funding round based on revenue or customer traction. You'll measure your company's pace with the 23 top indicators for startup scale. Get ready to roll up your sleeves with more than 20 video and screen guides. FREE!
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Are you confident you'll hit the numbers in your spreadsheet?

Building a startup is hard. And the market has just dramatically changed. Repeatable growth is still expected, resources are more limited, and you still have responsibilities beyond sales. The margin for error in your go-to-market strategy has just disappeared. Are you focusing on the right things in the right way?

What sales activities have been proven to drive results at your stage?

You don't need advice you need evidence. No one understands your business better than you, so combine your expertise with proven best practices to prioritize your sales efforts and stop wasting time and money on the wrong activities, or sales methods.

In this FREE assessment you'll discover

What's in it for you?

  • The Sales Math needed to hit your revenue targets in the next 3-6-9 months.

  • How well positioned your sales messages are for the market.

  • What's missing from your sales process.

  • The health of your existing pipeline.

  • Your prospecting strengths and weaknesses.

  • The strength of your competitive messaging.

  • What's missing from your short-term sales playbook

  • How to optimize prospecting efforts for your immediate goals.

  • How well you can handle objections from prospects

  • And much more...

Why waste your time and money?

In the absence of data, founders make "gut calls" all the time. We've seen time spent, leads wasted, and revenue lost by ignoring lethal data points in sales planning. We've designed this self-assessment for you to clearly surface the strengths and blindspots facing you as you grow your startup. Do it right the first time.

  • Prioritize your most impactful sales activities

    It's can be hard for you to figure out where to start, and what sales activities focus now vs. later. The assessment makes clear where to best deploy the time and resources you have available.

  • Understand metrics driving your successful GTM strategy

    It's not enough to have a revenue target, you also need a path to get there. The assessment identifies the amount of activity, conversion metrics, and closing expectations to validate your GTM strategy.

  • Identify gaps in strategy, systems, staff or skills

    Once activity and metrics are determined, your ability to execute is key. The assessment gives you a critical benchmark against proven best practices for strategy, systems, staff, and skills.

Assessment Guidance Activites

  • 01

    Sales Readiness Assessment

    • What is an Unplugged Session?

    • Intro to the Sales Readiness Assessment

    • 1. Target Market

    • 2. Personas

    • 3. Pain Finder

    • 4. Sales Process

    • 5. CRM

    • 6. Math

    • 7. Sales Math

    • 8. Outbound Prospecting

    • 9. Pipeline Review

    • 10. Sales Playbook

    • 11. Pre-Meeting Planning

    • 12. Hiring

    • 13. Sales Methodology

    • 14. Prospecting

    • 15. Competitive Messaging

    • 16. Investor Communication

    • 17. Negotiation Levers

    • 18. Content

    • 19. Resistance

    • 20. Customer Success

    • 21. Onboarding

    • 22. Four-Legged Calls
  • 02

    BONUS: Founders Sales School

    • The Assessment Process

    • Why is Digital Learning Ideal for Startup Founders?

    • Why Do Founders Scale Quickly with Sales School?

    • Why Does Classroom Sales Training Fail?

    • What to Expect (PDF to share with team)

    • Pricing & Course Descriptions

Your Startup Advisor

Advisor Bio:

Cory has built high-performing sales teams in industries that range from manufacturing to technology. He knows what works in practice, not just in theory. He’s a high-value advisor to multiple accelerators, bestselling author, and a dynamic keynote speaker who has spoken all over the world. He’s passionate about making sales accessible, actionable, and scalable.

Cory Bray

Managing Director

The Bonus

  • Assessment Results

    Results will provide you with critical insights into your business and an unvarnished look into the opportunities and obstacles you're likely to face in reaching your revenue targets.

  • Curriculum Recommendation

    Recommendations are specific to your startup goals and requirements. No wasted time, you can get to work immediately on the things which will move the needle on your sales efforts today.

  • Advisor Review

    A startup advisor will review your results with you to answer any questions about your specific goals, assessment results, or expectations from the Founders Sales School program.

Great! But I'm not ready yet...

Still in product development or in an accelerator? No problem! You're preparing for the right things. Add your email to the mailing list to get founder sales updates.